It seems so obvious…

What’s the the single most important element of all advertising? Ah yes…. describing the benefits of the product or service in an engaging way that blah blah blah blah… No! Excellence in design, with colors and imagery that support the blah blah blah blah…. No!

The single most important element of any communication is getting the attention of your target . If your marketing isn’t stopping them in their tracks, you’re throwing your money away. It must be Job #1! Getting attention always involve some risk but as they say: No risk—no reward.

Failing in this crucial endeavor is the single, biggest reason why most advertising yields few or no results. When we explain our thinking, all clients nod, but not all can think out of the box. So we return to our desks and bolster ourselves with sushi.

Of course you have to do a great job of selling your product or service, but that is secondary. Page through a magazine and see what gets your attention and what doesn’t (which is harder.) Then, when it comes to your own advertising, steel yourself and be different, funny, interesting, challenging, enigmatic, original, mysterious, unexpected… Go on, get some attention and make some sales.

Have a project you’d like to see some fresh thinking on? Let’s talk. We’d be glad to meet at your convenience and give you our two cents worth. 214-215-0803 or email info@csadmark.com. We’re ready to go.