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	<description>Mumblings, Musing and Marketing</description>
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		<title>A Beary Nice Story About Giving</title>
		<link>http://csadmark.com/blog/2011/12/19/a-beary-nice-story-about-giving/</link>
		<comments>http://csadmark.com/blog/2011/12/19/a-beary-nice-story-about-giving/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 16:28:41 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=356</guid>
		<description><![CDATA[I recently visited Jarred, The Galleria of Fine Jewelry, to pick up some Christmas gifts. I had never been to Jarred before, although I had heard positive things about the jewelry. Having spent much of my career working for the competition (we shall call them Store X for this article), my instinct was to shop [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>It seems so obvious&#8230;</title>
		<link>http://csadmark.com/blog/2011/10/04/it-seems-so-obvious/</link>
		<comments>http://csadmark.com/blog/2011/10/04/it-seems-so-obvious/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:08:08 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=337</guid>
		<description><![CDATA[What&#8217;s the the single most important element of all advertising? Ah yes&#8230;. describing the benefits of the product or service in an engaging way that blah blah blah blah&#8230; No! Excellence in design, with colors and imagery that support the blah blah blah blah&#8230;. No! The single most important element of any communication is getting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Expect this tool to be put to good use at our agency presentation.</title>
		<link>http://csadmark.com/blog/2011/09/10/expect-this-tool-to-be-put-to-good-use-at-our-agency-presentation/</link>
		<comments>http://csadmark.com/blog/2011/09/10/expect-this-tool-to-be-put-to-good-use-at-our-agency-presentation/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 13:35:29 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=324</guid>
		<description><![CDATA[Any agency worth it&#8217;s salt is proud to share it&#8217;s track record. The success stories. The awards. The projects brought in on time and on budget. You&#8217;d expect a really good agency to be able to pile it on. But that&#8217;s not the reason we bring a shovel. We know your target market isn&#8217;t paging [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Four Facets of Strategic Storytelling</title>
		<link>http://csadmark.com/blog/2011/07/26/four-facets-of-strategic-storytelling/</link>
		<comments>http://csadmark.com/blog/2011/07/26/four-facets-of-strategic-storytelling/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 17:46:23 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=297</guid>
		<description><![CDATA[Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. &#8220;Storytelling&#8221; has become one of those words. And though storytelling has been around since early hunters first gestured to each other in front of a fire, only [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The 5 Hidden Powers of Business Blogs</title>
		<link>http://csadmark.com/blog/2011/04/26/the-5-hidden-powers-of-business-blogs/</link>
		<comments>http://csadmark.com/blog/2011/04/26/the-5-hidden-powers-of-business-blogs/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 21:10:42 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=275</guid>
		<description><![CDATA[Business blogs are becoming an increasingly common way to expand a company’s online presence. Six months ago I asked does your business blog? According to Hubspot, the number of companies that blog has risen 17% in the last two years to represent 65% of all businesses surveyed. That increase is not at all surprising to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketers Failing Interactive Part of Interactive Marketing</title>
		<link>http://csadmark.com/blog/2011/04/13/marketers-failing-interactive-part-of-interactive-marketing/</link>
		<comments>http://csadmark.com/blog/2011/04/13/marketers-failing-interactive-part-of-interactive-marketing/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 01:07:50 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer experience]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[interactive team]]></category>
		<category><![CDATA[marketer behavior]]></category>
		<category><![CDATA[online campaigns]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=263</guid>
		<description><![CDATA[A &#8220;huge disconnect&#8221; between consumer behavior and marketer behavior persists &#8212; thanks largely to CMOs who have not empowered their interactive marketing teams to deliver the consumer experience, consistent across channels, that people expect these days. That&#8217;s the message of a Forrester Research report, &#8220;The Future of Interactive Marketing,&#8221; out today, and explained by Principal [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seven Tips for Building Customer Loyalty</title>
		<link>http://csadmark.com/blog/2011/04/13/seven-tips-for-building-customer-loyalty/</link>
		<comments>http://csadmark.com/blog/2011/04/13/seven-tips-for-building-customer-loyalty/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 15:05:44 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=259</guid>
		<description><![CDATA[Loyal customers can be an important driver of sustainable business growth. They&#8217;re usually much less price-sensitive, can be nearly immune to competitive entreaties, and can become a powerful marketing arm, going out of their way to promote and defend your company online and off &#8212; for free. If you&#8217;re looking for ways to foster greater [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is your marketing as smart, likeable and good-looking as your best salesperson?</title>
		<link>http://csadmark.com/blog/2011/04/04/why-you-should-spend-as-much-as-you-possibly-can-on-your-marketing/</link>
		<comments>http://csadmark.com/blog/2011/04/04/why-you-should-spend-as-much-as-you-possibly-can-on-your-marketing/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 23:58:27 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=245</guid>
		<description><![CDATA[There is a tendency when you sit in front of a computer to believe you can do it all. Write a book? Make a movie? Trade options? It&#8217;s all at your fingertips. Armed with basic software, a template and access to stock imagery, who among us doubts their ability to create a halfway decent brochure? [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Organizing an SEO-Driven Social Media Strategy for Large Enterprises</title>
		<link>http://csadmark.com/blog/2011/03/09/organizing-an-seo-driven-social-media-strategy-for-large-enterprises/</link>
		<comments>http://csadmark.com/blog/2011/03/09/organizing-an-seo-driven-social-media-strategy-for-large-enterprises/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 20:37:23 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=239</guid>
		<description><![CDATA[As mentioned in my previous column, &#8220;SEO and Integration With Social Media,&#8221; B2B and B2C companies across the globe are beginning to trust social media as a viable strategy and are jumping in head first. There is no doubt that social media has become a global phenomenon. However, in order to achieve its true value [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Will Social Search Affect Social Media and SEO?</title>
		<link>http://csadmark.com/blog/2011/03/08/how-will-social-search-affect-social-media-and-seo/</link>
		<comments>http://csadmark.com/blog/2011/03/08/how-will-social-search-affect-social-media-and-seo/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 21:11:11 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=234</guid>
		<description><![CDATA[Over the past few months, Google and Bing have started to allude that they are beginning to increase the impact of social media content and links on their search results, citing that social networking activity is a strong indicator of what might be most relevant to consumer searches. The impact of these developments is likely [...]]]></description>
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