Perception vs. Ability
Is the way you present your company on the Internet be as important as how well your company executes in the marketplace?
TRUE STORY
Recently we were looking for an online faxing service. A google search pulled up the first ten out of what was thirty-two million hits. All offered similar product features and pricing. They all had very similar customer reviews. So now what? Which one should we select?
SIMPLE
One site was more efficiently organized than the others. It loaded faster, had sensible intuitive navigation, contemporary design and legible, well-written copy. Even though this company could have been a single person—how can you tell from a web site? So we signed up. Which by the way turned out to be the wrong decision. more...
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Staples Misses a Brand Opening.
Why won't Staples promote their brand with this ecologically invaluable service?
My quest to find a place that would recycle old tech hardware was coming up short until a local charitable organization told me that Staples will recycle computers, printers, copiers and all smaller peripherals. My respect for the Staples brand soared into the green. However, I soon found out that no matter how great I thought they were, Staples apparently didn't. the agency blog...
The world is changing.
The way business is done is changing.
The way companies market their products is changing. At some point in time every company who wants to succeed will need to embrace the change.
Each year more consumers find products and choose companies to do business with by searching, comparing and analyzing them on the Internet. Want to buy a camcorder? Start your search online—comparing brands by price and feature. Read some unbiased owner reviews. Tap your friends on Facebook. Want to find a real estate lawyer? It's not really that different.
To better understand the monumental change we are experiencing, go back about a century.