PDSTECH's New web site helps them improve their business according to EVP Cash Nickerson. It allows the employees to update 
Dallas Fan Fares' new web site helps them grow their business according to CEO Kaye Burkhardt. Our website is finally getting the attention it deserves Perception vs. Ability
Is the way you present your company on the Internet as important as how well your company executes in the marketplace?
TRUE STORY
Recently we were looking for an online faxing service. A google search pulled up the first ten out of what was thirty-two million hits. All offered similar product features and pricing. They all had very similar customer reviews. So now what? Which one should we select?
SIMPLE
One site was more efficiently organized than the others. It loaded faster, had sensible intuitive navigation, contemporary design and legible, well-written copy. Even though this company could have been a single person—how can you tell from a web site? So we signed up. Which by the way turned out to be the wrong decision.
This unfair advantage, this seemingly insignificant variable, is influencing billions of dollars in online sales annually. And every year the amount spent online grows.
THE COLD FACTS
You see to a new visitor your web site is more than the content of its pages—your web site is your company. That's why it's important to have your site professionally written, designed and programmed. And kept up to date.
Don't let anyone tell you design and writing isn't important. If you had a brick and mortar store wouldn't you make sure it was as appealing as possible? Immaculately clean and neat, and staffed with knowledgeable, courteous and well-groomed employees?
Simply put, your web site can enhance your company’s image as quickly and as easily as it can dilute it.
And your competition is only a single click away.